Chinese courtship dating
Its emphasis on finding partners for men was a testament to China’s unbalanced sex ratio, caused by a combination of China’s one-child policy and advances in ultrasound technology in the 1980s that allowed pregnant women to abort millions of baby girls. Male candidates introduced themselves and their family background, listed their criteria for a spouse, and answered a few questions from the host.It was essentially a singles ad broadcast before audience members, who, if interested, could contact the candidate for a date.
Meanwhile, the country’s 1980 marriage law codified, for the first time, freedom to marry and gender equality.
Strategies that dating shows adopted included hiring polished hosts, borrowing set designs and show formats from Western reality shows, and incorporating technology to better interact with audience members and TV viewers at home.
Some shows started collaborating with online dating websites like and to attract participants and viewers.
Others partnered with corporations to boost advertising revenue.
Today, it’s not uncommon to see commercial products and brands being hawked on various dating programs or hear hosts casually mention sponsors during an episode.