Dating consulting services

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In addition to matching services, they also offer online dating profile management and date and relationship coaching.Elite Matchmaking has been offering matchmaking services in some of the nation's largest cities for over 22 years.Moreover, many argue that changing social norms have been particularly challenging for men.Because many economic and social obstacles to relationship dissolution have been eroded, sex appeal and relationship smarts may be necessary to compensate for devalued traditional traits, such as a strong work ethic or good and stable income.

Dating seminars are taught by coaches working for commercial dating companies.Both the film Hitch (featuring Will Smith) and the reality TV show The Pick-up Artist indicate a growing awareness of the presence of dating coaches in society and their function.However, according to Salon, most men wanting pickup tips do not get coaches but they read books.Matchmaking companies are devoted to finding suitable romantic partners for their customers.They interview and then use personal information about their clients in order to pair appropriately matched people.

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